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Read more about the article Social Media and PR Practice (Part 4): Beyond the critical reflection

Social Media and PR Practice (Part 4): Beyond the critical reflection

  • Post author:Ngozi Adighibe
  • Post published:May 31, 2021

In our last three posts (see previous posts), we have highlighted some of the celebrated advantages of social media to public relations or PR practice and discussed Valentini's criticism of…

Continue ReadingSocial Media and PR Practice (Part 4): Beyond the critical reflection
Read more about the article Convergence Culture (Part 2): Free Content Everywhere

Convergence Culture (Part 2): Free Content Everywhere

  • Post author:Ngozi Adighibe
  • Post published:November 2, 2020

Following our previous post on the convergence culture, this post will discuss the second of the 5Cs - Content. Remember, the 5Cs is just an acronym I created for easy…

Continue ReadingConvergence Culture (Part 2): Free Content Everywhere
Read more about the article Convergence Culture: The Power of the Human Mind (Part 1)

Convergence Culture: The Power of the Human Mind (Part 1)

  • Post author:Ngozi Adighibe
  • Post published:October 28, 2020

BY NGOZI ADIGHIBE In previous posts, our focus has been on the "culture of connectivity" and "the struggle to define online sociality" (Van Dijck, 2013). Under the culture of connectivity,…

Continue ReadingConvergence Culture: The Power of the Human Mind (Part 1)
Read more about the article Wikipedia and the Struggle for Online Sociality (Part 3)

Wikipedia and the Struggle for Online Sociality (Part 3)

  • Post author:Ngozi Adighibe
  • Post published:September 4, 2020

By Ngozi Adighibe Following our posts on the struggle to define online sociality, let's take a look at Wikipedia. Wikipedia and the "neutrality principle". Lastly, I cannot but write about…

Continue ReadingWikipedia and the Struggle for Online Sociality (Part 3)
Read more about the article YouTube and the Struggle for Online Sociality (Part 2)
YouTube and the Struggle for Online Sociality

YouTube and the Struggle for Online Sociality (Part 2)

  • Post author:Ngozi Adighibe
  • Post published:September 2, 2020

By Ngozi Adighibe In this post, we'll continue with our analysis of Van Dijck's take on the struggle to define online sociality. But, this time, our focus will be on…

Continue ReadingYouTube and the Struggle for Online Sociality (Part 2)
Read more about the article Certain Implications of Public Communication Part 2

Certain Implications of Public Communication Part 2

  • Post author:Ngozi Adighibe
  • Post published:November 28, 2019

(By Ngozi Adighibe) The previous week, we looked at Public & Private Communication: Certain Implications. How individuals, sometimes unintentionally, play specific roles on social media sites and some of the…

Continue ReadingCertain Implications of Public Communication Part 2
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