In our last three posts (see previous posts), we have highlighted some of the celebrated advantages of social media to public relations or PR practice and discussed Valentini's criticism of…
In the last post, based on Valentini's article, we analysed whether social media enables the fulfilment of a fundamental role of public relations (PR), which is fostering relationships (see the…
Following our previous post on the convergence culture, this post will discuss the second of the 5Cs - Content. Remember, the 5Cs is just an acronym I created for easy…
BY NGOZI ADIGHIBE In previous posts, our focus has been on the "culture of connectivity" and "the struggle to define online sociality" (Van Dijck, 2013). Under the culture of connectivity,…